China Adventure Tours

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China Expedition & Overland Tours

China Horse Riding & Camel Safari

China Sightseeing Tours

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Filming in China

China Major Events and Festivals

Innovation

          Today's travellers are making different demands on tour operators compared with the days when China first opened her doors. People want to see the 'real China' and second time visitor wants to explore new regions in new ways. We are monitoring this trend and place a lot of emphasis not only on the development of new products but also on new ways to organize our nationwide operations network. When it comes to China Travel we are proud to be the first travel service to:

● Guarantee to answer enquiries within 24 hours.

● Use Western Consultants to help coordinate local operations.

● Run a detailed research programme to monitor exactly what the market is looking for

● Have independent divisions for different products: 'Classic China', 'West China', 'Off The Beaten Track', 'Adventure', and 'Special Products'.

● Run an ongoing quality control programme through client questionnaires.

● Pioneer nationwide incentive schemes for our guides

● Provide a cost efficient pricing system that enables you to pay for what you get.

          Of course what we enjoy most is introducing different destinations. Apart from designing entirely new routes, we also look for different places to visit within the framework of an existing itinerary. So on our 'Classic' programmes we will perhaps visit the Great Wall at Mutianyu rather than Badaling. This recently restored section of China's greatest monument affords superb views of the surrounding countryside and is unspoilt by the crowds of tourists and souvenir vendors found at the Badaling site. While on our 'Off the Beaten Track' circuits Golden Bridge continues to be the first to introduce Westerners to hidden corners throughout China.

          Most important of all we understand that innovation is not a one off affair, but an ongoing process of product evolution. This is why we are constantly researching new routes and developing new services to compliment them in a bid to find alternative ways to experience the great diversity of cultures and geography that makes China such a fascinating country to visit.

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